Live Positively

Packaging

Our goal is to advance a packaging framework in which our packaging is no longer seen as waste, but as a valuable resource for future use.

Completing the cycle

Our packaging is important. It adds value to our products by safeguarding public health, providing product information, minimising breakage, reducing transportation costs, increasing their shelf life, and creating consumer convenience. We recognise however, that our planet has scarce resources and we are working to first minimise the packaging we use and then look to find ways to recover and reuse as much as possible.

reduce

We're continually exploring new ways to optimise the amount of material and energy we use in our packaging without compromising on our quality standards.

recover

In Australia, over 95% of our products are delivered in recyclable bottles and cans and all new product packaging must be 100% percent recyclable. The recovery of these containers and their materials is critical to our sustainability efforts.

reuse

We're working on methods of increasing the demand for recovered packaging materials. This will, in turn, help ensure an increasingly viable market for recovered materials.

packaging video

The Coca-Cola Company has invested in building the worlds' largest plastic bottle-to-bottle recycling plant in the U.S.

Watch video

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